If you’ve lived in the creative industry for more than a day, I’m sure you’re familiar with this phrase. No matter how you feel about it, it seems these words always float to the top of any conversation between two photographers. Once you hear it, you can’t unhear it.

If I could go back, there’s (of course) so many things I would have done differently. Week after week I felt like I was flying by the seat of my pants, and yet by the full grace of God I seemed to learn a lesson before I needed to put it to use. I feel as if my business has been handled tenderly with kid gloves, with no major failures or road blocks. While I’m naturally the kind of person to find solutions and keep moving forward, I will be the first to admit that 2020 was not the adbomidable year for me as it was for so many people. That being said, of course there are things I desperately wish I could tell my younger self! If you are in the beautiful bloom of a new business, or just need a fresh perspective, I hope this advice can be of some help to you as well!